La Prima Impressione

Explore the collection that offers insight not only into the multi-generational appeal of the Ferragamo universe, but a world of intimate dynamics: a timeless, universal story, expressed through a modern lens.

Through the framework of family, the campaign spotlights different facets of the Spring/Summer 2026 collection: the characters of Christy’s husband (Pierre Francois Jacob), daughter and son (Penelope Ternes and Kaplan Hani) and their partners (Edoardo Sebastianelli and Lina Zhang) alongside their friend (Fatou Kebbeh) each presenting different perspectives: the prints of silken scarf dresses; the craftsmanship of the woven Hug bag; the expressive opulence of beaded S-heel mules. 

“When I’m creating a collection, I am always designing for a family of people,” notes Davis. “The brand has always been built on the idea of family.”